The first shipment of Pop-Tarts to stores sold out in two weeks, and Kellogg's ran advertisements apologizing for the empty shelves. The product, advertised by an animated, anthropomorphic toaster named Milton, became so popular that Kellogg could not keep up with demand.
Initially called Fruit Scones, the name was soon changed to Pop-Tarts as a pun on the then popular Pop Art movement. īecause Post had revealed Country Squares before they were ready for the marketplace, Kellogg was able to develop its version in six months. Intended to complement its cold cereals, Post announced its new product to the press in 1964 before they went to market, calling them " Country Squares". In the early 1960s, Kellogg's biggest competitor, Post, invented a process for dehydrating food and enclosing it in foil to keep it fresh - first used for dog food - and adapted it to its new toaster-prepared breakfast pastry.
#Whole grain pop tarts plus
Pop-Tarts are produced in dozens of flavors, plus various one-time, seasonal, and "limited edition" flavors that appear for a short time. They are distributed mainly in the United States, but are also available in Canada, the United Kingdom, Ireland, Australia and New Zealand. Pop-Tarts is Kellogg's most popular brand to date in the United States, with millions of units sold each year. They are usually sold in pairs inside Mylar (previously foil) packages and do not require refrigeration. Although sold pre-cooked, they are designed to be warmed inside a toaster or microwave oven. Pop-Tarts is a brand of toaster pastries produced and distributed by Kellogg's since 1964, consisting of a sweet filling sealed inside two layers of thin, rectangular pastry crust. Pop-Tart Bites, Pop-Tart Crisps, Pop-Tart Cereal Septem 58 years ago ( September 14, 1964)
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